Personification Inc. - Consulting and Solutions

Marketing material is spam when not wanted, but a valuable resource when it if relevant to the needs and interests of a user. Personification's CRM solution is designed to insert relevant marketing messages into the media stream received by the user, based on sophisticated profiling of the user's behaviors, interests, and preferences. For each message, the user can request more information. Personalized content is an ideal platform for delivering marketing messages and for interacting with customers and clients.

Personification utilizes its personalization technologies in combination with highly customized information delivery in order to enable a one-to-one relationship between customers and companies (B2C). Companies have the opportunity to learn from every single interaction with customers (including e-mails and telephone calls), while customers enjoy the benefits of personalized service and content. The following components are incorporated into Personification's CRM solution:

User Profiling – Advanced clickstream and transaction analysis tools produce sophisticated user profiles, the heart of a true personalization system
Clustering – Artificially intelligent pattern recognition determines similarities among users and the information they access to allow for highly focused targeting
User Input and Information Delivery – Cross-platform, cross-device, and cross-service interaction allows users to interact with the service anytime, anywhere.

Wireless CRM

Next-generation wireless phones will enable new families of services based on the synergistic combination of personal identification, locational information, Web access, and direct billing capability. The key to creating compelling mobile products and services is the use of dynamic personalization to give people exactly what they want, when they want it. Focused and personalized information overcomes the limitations of small screens while creating a strong revenue opportunity through intermediation between retailers and customers.

PersonaCRM is a platform for delivering marketing messages and for developing CRM opportunities. The approach is compelling to consumers through the provision of personalized information services to the mobile phone.

Services

At Personification, we recognize that the best solutions are those that are explicitly designed to address specific problems. We tailor our solutions according to our vision for personalization and your unique needs. Learn more about our three-stage approach to provide solutions, or take a look at some of the companies that we have been involved with in the past.

If you would like more information about our CRM solutions please contact Arthur Boas.