Personification Inc.

Everyone is an individual

Personification recognizes that every user is unique. Each individual has specific motivations and needs, and none experience a web interaction in quite the same way. Unfortunately, existing information technology is not adequately addressing the distinctiveness of individual users. The one-size-fits-all approach usually frustrates users and often means they will never revisit a site.

The right content at the right time

Personification is founded on the fundamental belief that people should be in control of the information and services they use. This means having access to the right content at the right time. We provide solutions that allow people to access information and transactions in a highly personalized way. We have therefore invested in the development and acquisition of technologies necessary to fulfill our goal.

Experience and innovation produce world-class solution

Personification is focused on the research, development, and implementation of personalization technologies, while PersonaMedia, the rich media product arm of Personification, combines these technologies to produce innovative, rich media software applications.

Personification takes advantage of its Toronto location to amalgamate knowledge from both academia and industry. Our staff bring with them many years of experience from academic and technical institutions such as the University of Toronto, Ryerson Polytechnic University, York University, and the University of Waterloo. In addition, our employees' experience at companies such as Nortel, Bell, CBC, Xerox, IBM, Microsoft, and Compaq brings us the advantage of understanding real business and customer needs.