Personification Inc. - Company

The corporate origins of Personification date to October 1997 when its founder, John Male, created a technology roadmap outlining a new paradigm for auditory information access.

Corporate milestones include:

May 1998: Incorporation of Personification Inc.
Summer 1998: A program of intense, fundamental research into core technologies is carried out. These technologies include: text clustering, HTML/XML parsing, and the development of a channel markup language.
August 1998: Personification moves in to a larger office at 151 Bloor St. West, in the Yorkville district of downtown Toronto.
August 1998: Personification begins work on a proof of concept demonstration of the text categorization and channel markup procedure using online press releases for content material.
Autumn 1998: Personification completes work on improved HTML parsing technology, with the assistance of the Industrial Research Assistance Program (IRAP) funding from the National Research Council of Canada.
December 1998: Personification begins work to develop a system for presenting targeted information through an auditory interface, as part of the Telecommunications Access Partnerships (TAP) program funded by the government of Ontario.
April 2000: Itemus inc. invests in Personification Inc.
August 2000: In order to accommodate its rapid growth, Personification acquires additional space in a new location at 80 Bloor St. W, on the north west corner of Bay and Bloor Street.
May 2003: Personification's software technology is acquired by 483330 Ontario Inc. This rationalizes Personification's large financial investment, and allows for future growth and sales potential through additional future investment. 483330 Ontario Inc. plans to raise additional funds for market expansion, product development, and distribution.